We’re a thriving start up looking to add to our team! Plena creates bots that automate manual computer processes for businesses; and we’re just getting started. This is an excellent opportunity with a young, fast-growing tech company. Because this is such an exciting and fast-paced environment, we are looking for highly motivated individuals that want to grow and continue to help us build a successful company!

We offer a competitive salary, excellent benefits, and the opportunity to help establish an amazing company culture.

The VP of Marketing

As our VP of Marketing, you will mainly be responsible for developing and implementing new marketing strategies and lead our marketing team by example. Our ideal candidate is driven, with tremendous leadership and communication skills, and the proven ability to implement successful marketing strategies.

Responsibilities:

• Set marketing goals and objectives
• Plan, implement and manage marketing strategy
• Contribute to the overall growth of the company
• Review and manage content marketing strategy 
• Determine KPIs for the marketing department
• Keep the marketing budget in check
• Track KPIs on a regular basis and present reports
• Work with sales and development and customer success teams
• Create and present the annual marketing plan and strategy
• Use data and reports to make evidence-based decisions
• Analyze company's marketing strategy and suggest improvements
• Stay up to date with the latest technology
• Stay up to date with the latest best practices
• Attend marketing conferences and educational programs
• Design, plan and execute effective marketing campaigns

Qualifications:

• 1 yrs experience as a marketing leader required
• 5 yrs of direct marketing experience required
• Being customer-centric
• Hands-on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, etc.
• In-depth knowledge of big data analysis
• Regularly produce and present reports
• Excellent organizational and time management skills
• Good communication and interpersonal skills
• Excellent presentation skills
• Additional marketing certifications are a plus